News: Children's programming in theatre - essential or afterthought?

Tuesday 3 February 2015 by Clare Evans

Arthur Pita - 'The Little Match Girl'
Photo: Phil Conrad

Should children be considered more when theatres come to devise their programmes? The Guardian’s Lyn Gardner thinks yes, that perhaps some of the bigger houses should look to the example of Sadler’s Wells, which has started to build a programme of commissioned work for children and family audiences that runs throughout the year and not just at Christmas.

It always surprises me how few theatres realise that the obvious way to build an audience for the future is to create quality work for children and families. Theatre-going is a habit, and although it’s an expensive one that can drain a household budget, many families will try to find the money if they can find the shows and are assured of quality. And that doesn’t just mean the pricy West End blockbusters.

Read more: The Guardian, 3 February 2015

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